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You should still also assess the featured consumer’s internet site due to methods like Screaming Frog to audit well-known SEO complications, like broken hyperlinks, reproduction content material, picture optimization, on-page metadata, and URL format. This proves whether or not the search engine optimization guests is as appropriate because it claims. When comparing a search engine marketing corporation’s case research, look for the next: Objectives: What used to be the shopper (and firm) trying to obtain? Metrics: What metrics did they measure results, and did they align with the customer’s objectives? Timeframe: How long did the campaign remaining, and what time-frame turned into used to measure substitute Approach: What’s the business enterprise’s search engine marketing technique, and the way do they execute search engine optimization procedures? Testimonials: What does the customer say about their trip? four. 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